Acquiring Businesses as Customers

https://youtu.be/Pbp2_yjzBhQ[twitter-follow screen_name='RiveterTools' show_screen_name='yes']subscribe-2For a company to grow, one must either acquire customers or sell existing customers more. Both are easier said than done. Join us as Ayesha Kiani -  Head of Business Development at Overlap.cc - walks us through how she thinks about business development and her advice for acquiring businesses as customers.Main Takeaways:

  • Her approach to business development: Keep your pitch short and get to the conversation. People are most likely to remember a meaningful conversations over a laundry list of features or details enumerated in your pitch.
  • Her advice: Don't give up. Not everyone is going to be nice. Everything you want isn't going to happen right away.
  • Her favorite resources: She ♥LOVES♥ LinkedIn and Twitter.
    • Why LinkedIn: This is a great platform for identifying and reaching out to potential customers as almost everyone with who you need to be in contact is on LinkedIn and most of them are very responsive to simple emails asking for 15 minutes phone call. Furthermore, it gives you insight into a company and can help you identify key gatekeepers.
    • Why Twitter: It's a great way to learn more about how target companies work.
  • Her favorite blogs / columns:

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