Selling to Gatekeepers

https://www.youtube.com/watch?v=KAz4JKpaPAQ[twitter-follow screen_name='RiveterTools' show_screen_name='yes']subscribe-2Lauren Foundos is a modern Riveter. She's an all American athlete turned bond market guru turned entrepreneur. Today, she is getting stuff done as Founder & Chief Executive Officer of FORTË - a service that offers live, streaming fitness classes from top studios. Listen in as she tells us her approach to sales and selling disruptive technology.Main Takeaways:

  • Her advice: Know and bring value to your customer. If you stay focused on these things, the product and your pitch will improve.
  • Her approach: Get out there and start pitching. Consider pitching lower-risk accounts before going after your dream account.
  • Best (off-camera) quote: When she's convincing a reluctant gatekeeper to join her platform, she reminds them of the benefits of embracing disruptive technology: "You can be Netflix... or you can be Blockbuster."

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